What is your Business?

Hi,

Rakesh Here...

Imagine you are at a seminar or an exhibition along with hundreds of entrepreneurs and during the break you get to network with them.

You strike a conversation with one of the attending delegates. During the conversation he asks you, ‘...and what do you do?’

What is your reply?

Do you say something to the effect-

Well... I am a dentist...

I’m a builder...

I’m a real estate agent...

I’m an interior designer...

Or whatever your job is...

Do you start describing your job when someone asks ‘What do you do?’ or ‘What is your business?’

If ‘Yes’ then what I’m going to share with you might help!

So, read on...

Firstly, if you have answered any of the above, it is not that it is wrong.

Yet, it is not right...

What you are doing on a daily basis is a job and your job is just a part of ‘what your business is.’

So, what is the right answer?

The right reply of the question is ‘Your Purpose.’

The purpose is ‘why’ you do ‘what’ you do and the answer is not money. You don’t do what you do for money. Your purpose should be way beyond money. Money is a bi-product you receive by living your purpose.

There are various steps involved in creating your ‘Core Purpose’. I will not go into the details. Yet, to start with you can ask yourself two powerful questions:

Q1. Why do you do what you do?

Q2. What happens to your customers with what you do? How is what you do for them affecting them emotionally?

That is the Purpose of your Business.

When someone asks me what I do, I say, ‘I make people happy and rich’. This is the purpose of my business and I live my purpose by doing my job of reviewing, making people think by asking some powerful questions.

Can you see the difference?

So, next time someone asks you, ‘What is your business?’ or ‘What do you do?’

You don’t say or describe your job...

You say your purpose,

‘I <complete your purpose statement>’

This will just be the beginning of a strong bonding with your clients.

To Your Success & Exponential Growth

Rakesh Prasad