The Way to Make Money in Business is to Sell People Something They Want

Hi,

The other day I was going through some notes that I have been making from all the books that I have been reading year after year. As I skimmed through the hand written notes, I came across a note that I had made from a novel that I had read long, long time ago. The novels name was ‘The Secret’ by Harold Robbins. It had a very interesting dialogue about how to make money in any business. The dialogue instantly struck a chord with me and I had immediately taken a note in my notes diary.

I take this opportunity to share this dialogue about the way to make money in business.

Here it is:

“The way to make money in business is to sell people something they want.

Sell people something they want. Better than that, make them want something they didn't know they wanted, and then sell them that.

A thousand billion dollar business had been built on selling people what they didn't know they would ever want – what, in fact, they didn’t want when they bought it, and had no need for.”

If we look at all the major products that we use today, the fact is that there was a time we didn’t know we needed any of the things which has today become an integral part of our life. In fact mobile has affected our life so deeply that whenever we forget our mobile we feel incomplete.

The dialogue is a lesson in entrepreneurship for someone who is looking forward to starting his/her own organization.

To Your Success & Exponential Growth

Rakesh Prasad